Too often investors focus only on the E and the G in ESG investing: the environmental and governance factors. But what about the S factor, and why should investors and advisors care? Joining us today is Bonnie-Lyn de Bartok, Founder, CEO, Director of The S Factor Co., and she’s going to tell us why, and how machine learning and big data can help investors reduce risk and improve performance. I’ve known de Bartok for several years now, and to say that she’s a leader in sustainable finance is an understatement. Here are just some of her accomplishments in 2021: She won first place in UBS’s Future of Finance Challenge; was selected a Global AIFINTECH100 Top 100 Innovator of the Year; is one of Canada’s Top Women in Fintech; and founded one of the Top 14 Social Impact Investing Startups in Canada.