Vanessa Zamy is the founder of Your Vision’s Catalyst and a sustainable business growth strategist. She has been featured on Fast Company and NPR Marketplace. As a keynote speaker she enjoys delivering actionable tips to business owners that make burnout a thing of the past. Today we’re going to discuss common mistakes that sustainable finance practitioners make when trying to get their target market interested in a new analytics tool, thought leadership blog, podcast platform or investment portfolio strategy. Vanessa and I were speakers at the FPA National Conference last December in Seattle.